ARE YOU A FREE-TO-PLAY PERFORMANCE MARKETING LEADER?

Fingersoft is best known for the worldwide smash hits Hill Climb Racing and Hill Climb Racing 2, which have accumulated over 2.5 Billion installs. We are a bunch of battle-hardened professionals who believe that games are fun, so creating them should be enjoyable too. We are looking for a Product Marketing Manager to join the legendary Hill Climb Racing 2 crew.

We aren't just looking for a marketer; we are looking for a commercial heavyweight and a seasoned people leader. You will own the growth engine of one of the world's most popular mobile racing games, blending high-level strategy with deep, hands-on expertise in performance marketing.

WHAT YOU WOULD BE DOING

You will be embedded directly into the HCR2 product team, holding significant responsibility for the game's market visibility and player acquisition. This is a role for someone who has "been there, done that" in the F2P trenches. You know how to align marketing and product roadmaps and ensure that they support each other to the full extent.

While you will maintain oversight of the full marketing mix—guiding your team of UA, community, and marketing art—your absolute priority is scaling the game’s user base with high-LTV players who can be retained for years.

While reporting directly to the Producer of Hill Climb Racing 2, you will lead a small but talented squad within the product team, ensuring that our marketing efforts are not just creative but also rigorously analytical and profit-driven. You will work closely together with the Producer and Product Manager of Hill Climb Racing 2, ensuring the entire user journey remains consistent and attractive for the end users.

Your Mission:

• Drive UA & Analytics (Strategic & Hands-On): This is your main battlefield. You will define the UA strategy and get your hands dirty with the execution. You possess a deep understanding of performance marketing, from defining KPIs to analyzing complex datasets. You know how to create, control and scale budgets profitably, and can explain the "why" behind the numbers to the wider team and company Leadership.

• Understand and Control the User Journey: Being the superstar you are, you fully understand and maintain the complete user journey from great UA creatives all the way to in-game KPIs and data assessment.

• Lead with Responsibility: You have strong experience managing teams directly. You aren't just assigning tasks; you are developing people, managing high-stakes deliverables, and ensuring your team operates at a world-class level. You handle this responsibility with confidence and emotional intelligence.

• Reach Players From All Angles: You coordinate and utilize marketing tools and strategies; whether it’s cross-promotion, in-game news, e-mail newsletters or notifications, it’s your turf.

• Future-Proofing: You bring a vision for the future of marketing technology, specifically regarding AI in workflows and creatives, and stay on top of the ever-changing environment of new technologies and opportunities.

WHO YOU ARE

• Senior UA Expert: You have extensive, tangible experience in User Acquisition and analytics. You can pivot between high-level strategy and spreadsheet-level analysis instantly.

• Proven People Leader: You have a strong track record of direct leadership. You know how to build high-performing teams, resolve conflicts, and drive results through others. You don’t fear sharing your knowledge with other teams or functions, and you love ingesting new information.

• Data-Driven Decision Maker: You don't guess; you know. You have practical data skills and view marketing through a lens of profitability and performance.

• An Experienced Industry Veteran: You have a minimum of 8 years of experience in the free-to-play industry, preferably in performance marketing or commercial roles.

• F2P Native: You understand the entire user journey, from ad impression to LTV.

• Language Skills: Our primary company language is English.

WHY FINGERSOFT?

• World-Renowned Games: Our games are evergreen and known worldwide, played daily by over 5 million people—you’ll have great power, and great responsibility.

• Ownership of Work: You will have the autonomy to make significant commercial decisions without drowning in bureaucracy.

• Work With Professionals: We employ amazing talent, and you will have the opportunity to work with incredibly smart and skilled people across the organization.

• Grow and Help Others Grow: You will be bringing in viewpoints and experience that might not exist in our company, and vice versa. Sharing is caring, so let’s grow together!

• Competitive Salary and Perks: We offer a competitive package that aligns with industry trends, along with great perks such as lunch vouchers, comprehensive private health/dental care, a gym, a monthly massage, and an annual leisure allowance.

• Fun-Loving Atmosphere: Games are fun, and making them should be too. Our vibe is relaxed but professional, and we have loads of common hobbies and activities within the company.

• Independent Powerhouse: We are 100% privately owned by our founders and employees. With 13 years of sustainable profitability behind us, we have the resources (and the hunger) to chase the next level of growth.

• Relocation Support: Full relocation assistance for you and your family if moving to Oulu, including support with paperwork and settling into your new home city.

Ready to race? If you have the analytical mind to drive growth and the leadership experience to guide our team to victory, we’d love to hear from you. Send us your CV and a short note about why this role excites you by March 8th, 2026. As most of the team is based in Oulu, Oulu is the preferred primary location for this role. However, we are open to discussing individual circumstances, so please include any relevant location considerations in your application. The start date in this role can be agreed upon flexibly.

Want to know more about Fingersoft and this position? Contact Growth Director Mikko Kirmanen at mikko.kirmanen@fingersoft.com. You can also reach Mikko by phone on work days between 09:00 and 16:00 Finnish time (UTC+2) at +358 50 339 0043.

Apply now and let’s make some physics-based chaos together!